Effective Communication: A Guide for Congregations

TABLE OF CONTENTS

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Basics

Foreword and introduction, including basic essentials fpr    congregational communications

A communications audit

Bibliography / resources

"Communication 101" and Marketing and Promotion

Creating a congregational mission statement

Sample Position descriptions: congregational   communicator

Setting up a public relations committee

Audio Communications

Audio recordings

Radio ministries

Telephone ministries - incoming and outgoing

Electronic Communications

Electronic mail or e-mail

Using visual media in the congregation

Developing your own congregational Web site

Print Communications

Bulletin boards

Design tips for congregational communicators

Direct mail as a public relations tool

News releases - print and electronic

Newsletters - print and electronic

Still Photography - taking Photos, composition and    publication, equipment

Possible future documents may include:

Brochures	CDs
Door hangers	Pennysaver/shopper inserts
Online discussion groups     (LutherLink/Ecunet)	Signs (Road markers,     Outdoor, Indoor)
Worship bulletins	Listservs

Back to Foreword and Introduction