Workshops

SESSION IV - AUGUST 9
11:00 a.m. - 12:30 p.m. 

News Media Mentoring
Presenter: Frank Imhoff

Work with staff of the ELCA News Service and fellow communicators to tell stories of what Lutherans are about to those outside the church, but in your territory. A few key contacts could boost your relationships with the news media. Learn how to work with journalists to make their jobs and yours easier.

The BYOC (Bring Your Own Camera) workshop
Presenter: Michael D. Watson

This will be a “hands on” workshop. No slideshows or lectures. You are going to learn by doing. You know when you have to take that photo of the bishop, and you find the nearest wall and take the photo? Yeah, but not today! We are going to show you how to take better portraits with any camera you are currently using. Be ready for tips, tricks and fun -- and bring your own camera.
 

The Care and Feeding of Your Audience
Presenters: Kate Elliott, Terri Lackey and Audrey Riley

We have many things we want to communicate to our audiences and many things we want them to do, but how do we serve them? Once we get to know our audiences, how do we advocate for them? Learn how the staff of Lutheran Woman Today connects all its stakeholders: the women’s organization, the church, the writers and most importantly, the readers.

Video Production Basics
Presenters: Jamila Paksima

Our keynote speaker will present a workshop on basic video production, including shooting, editing and some tips on the equipment you'll need. Though her field experience, Jamila will also share some of the video techniques she has learned to help make your next video production go smoothly.

Building ELCA Identity: Brand Mark and Advertising
Presenter: Ben McDonald Coltvet and Kristi Bangert

"God’s work. Our hands." ELCA communicators have a powerful message to convey: how God is at work in this church and in the world. Learn how your synod and congregations can implement the new ELCA tagline, graphic standards and advertising in your area.

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