Workshops

SESSION III - AUGUST 8
4:15 p.m. - 5:45 p.m.

A Case Study--Synod Treasurer Embezzles $1 Million
Presenter: Barb Myers

Communication in the Lower Susquehanna Synod was fairly routine until a
police investigation uncovered $1 million in missing funds traced to the synod's former treasurer. Instantly, a crisis communication plan went into place -- from press releases, to a press conference, to synod-wide conference meetings, to telephoning 500 rostered leaders, to statements, to Web postings. The crisis was hit head-on, and the synod emerged with its credibility intact.

Stop! Your Fonts are Killing Me! Clean Newsletter Design
Presenter: Erik Piisila

Fonts and clip art are fun, but when used too freely your message
quickly gets lost in the craze. In this workshop you will learn some easy tips to keep your newsletters clean and professional.

The Network Power of Online Communities: Social Networking and Beyond
Presenter: Paul Edison-Swift

Learn about and share best-of-class examples of how faith-based organizations can use online tools to recruit, connect and engage groups for ministry. Come ready see the latest in technology and techniques for building cohesive, productive groups online.

To Buy or Not to Buy
Presenter: Barbara J. Andrews

That's the question for many communicators with limited budgets and knowledge. Join us for this media buying seminar and learn how to identify the best mediums for your campaign, integrate to maximize your ROI (return on investment), evaluate costs, and speak the vendor's language to score a value-added package. We'll look at a variety of mediums, including print, radio, television, outdoor and online; plus, you'll have the opportunity to put together your own sample media schedule, answering the buy-or-not-to-buy question!

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