Workshops

SESSION II - AUGUST 8
2:20 p.m. - 3:50 p.m.

Building ELCA Identity: Brand Mark and Advertising
Presenter: Ben McDonald Coltvet and Kristi Bangert

"God’s work. Our hands." ELCA communicators have a powerful message to convey: how God is at work in this church and in the world. Learn how your synod and congregations can implement the new ELCA tagline, graphic standards and advertising in your area.

Creating Your Organization's Web Presence on the Cheap
Presenter: Kris Koskinen

This workshop will include information about social networking, blogging, photo galleries and other Web 2.0 technologies. The presentation will focus on user- generated content and how all this amazing technology is free for you to use!

Say it With a Story
Presenter: Emily Sollie and Daniel Lee

Storytelling is one of the oldest forms of communication and one of the most effective. What are the elements of a good story, and how can you use stories to improve your communication efforts? We'll share some of our own stories about storytelling and invite you to tell yours too!

The Unique Role of Faith Communities in Making the Oppressed Visible as Children of God
Presenter: Alexia Salvatierra

In her role as executive director of CLUE-CA, Pastor Salvatierra organizes religious leaders of all faith traditions to join low-wage workers in their struggle for living wages, health insurance and fair working conditions. CLUE-CA also is the lead agency nationally for the New Sanctuary Movement, organizing congregations in accompanying immigrant families facing deportation. Faith communities can bring special gifts and resources to broad coalitions focused on economic justice and human rights; faith-rooted organizing is a new model for enabling religious leaders and congregations to offer their full contribution to the struggle for justice. CLUE-CA has identified a number of specific communications opportunities and strategies that complement and support faith-rooted organizing, bringing attention to people who are poor and oppressed as well as highlighting positive contributions by the religious community. This workshop will teach participants what these unique messages are and how to communicate them.

Before, During and After: Coaching Congregations Through Crisis
Presenter: Bob Fisher and The Rev. Sue Lang

From natural disasters to violent crimes, congregations can experience all kinds of crises that get media attention. They're often unprepared for both the crisis and the ensuing media attention. Synod communicators can help congregations to develop proactive crisis plans and assist when crises strike. We'll share learnings from a recent Pennsylvania church shooting and the media follow-up, and equip you to advise congregations before, during and after the crisis.
 

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