Pastoral Letter to ELCA Rostered Leaders 
"Reflections on Evangelism"

May 2003

Dear Sisters and Brothers in Christ,

Christ is risen! Christ is risen indeed! In this joyous season I write to you in another of my occasional e-mail conversations with you. This one focuses on evangelism and includes good news about the ELCA's commitment to telling the Good News of Jesus Christ. At every synod assembly last spring, we asked what the priorities of the Evangelical Lutheran Church in America should be. The overwhelming response was "evangelism and outreach." The 2001 Churchwide Assembly called for a new evangelism strategy for the ELCA. The final draft has received enthusiastic support and now will be a primary focus of the 2003 Churchwide Assembly in August. Its four objectives flow from an common opening statement:

Called by God in baptism and empowered by the Holy Spirit, the Evangelical Lutheran Church in America calls upon its members, congregations, synods, churchwide ministries, and related institutions and agencies to: call the church to prayer, prepare and renew evangelical leaders, teach discipleship, and start and renew congregations.

The full document can be read or downloaded from the ELCA's Web site: www.elca.org/visionevangelism. The strategy reflects a commitment to the ELCA being a dynamic church of disciples, joyfully giving witness to Jesus as Lord and Savior and actively engaged in God's world through compassion and justice. The strategy will be incorporated into the strategic directions for mission presented to the 2003 Churchwide Assembly in Milwaukee. As one of the five strategic priorities for the ELCA in the coming years, evangelism will continue to be at the heart of this church.

As I reflect upon evangelism, particularly in the context of parish and specialized ministries, I invite you to consider these points:

+ Evangelism is the Good News of Jesus Christ. Mark 1:1 proclaims that it is "The beginning of the Good News of Jesus Christ, the Son of God." The Good News of Jesus Christ--that we have been saved by God's grace through faith for Jesus' sake--is the heart of our proclamation. Through this Good News, the Holy Spirit works to bring people to faith.

This Good News is the Gospel. As I travel throughout this church, I have been encouraging pastors to consider not using the word "Gospel" in preaching. My intent has been misunderstood by some. My concern is with the use of the word "Gospel." It is a word which may be familiar to people already in the church, but one that may hold no meaning for those who are unchurched. It may, in fact, mean something other than the Good News of Jesus Christ. For instance, a Chicago sports writer used the word gospel 10 times in a recent column. He began: "In the culture of the NFL locker rooms, there are beliefs and then there is gospel." Then he went on to say, "Gospel is the sacred but unwritten rules of engagement."

To Mark's hearers, the word gospel may have been associated with the Good News announced in the public square, which declared a victory in battle by Caesar's armies. Mark infuses the word gospel with a radically new meaning. The word Gospel came to mean the Good News of God's victory over sin, death, and the devil, achieved not through military might, but through Christ's death and resurrection.

It is my hope and prayer that through our telling of the Good News of Jesus Christ, the Holy Spirit will bring equally startling and life-changing results.

+ Evangelism is the vocation of all the baptized. In the affirmation of baptism, we ask, "Do you intend to continue in the covenant God made with you in Holy Baptism?" We go on to say what that means, including "to proclaim the Good News of God in Christ through word and deed."

Evangelism is the Holy Spirit at work through the baptized, as each proclaims Christ and invites others to come and see Jesus. It seems to be a great challenge for us to move from thinking about evangelism as the work of a committee--churchwide, synodical, or congregational--to thinking about evangelism as the work of all the baptized in the world.

+ Evangelism is proclaiming and inviting. I fear some shy away from the word "evangelism" because it brings to mind images of intimidation and interrogation. It is, however, the gracious word spoken by forgiven sinners--often shy, but sometimes rather bold--proclaiming the crucified and risen Christ. Evangelism has the sense of wonder of the Samaritan woman Jesus met at the well who ran to the people, inviting them to "Come and see." Evangelism has the compelling urgency of Peter and John responding to their accusers, "Whether it is right in God's sight to listen to you rather than to God, you must judge; for we cannot keep from speaking about what we have seen and heard." (Acts 4:19-20).

+ Evangelism is public and personal. In day-to-day conversations, we share the love of God in Christ Jesus with neighbors, colleagues, and family members. The witness can be very personal, but it is also public. In every ordination, the pastor pledges to, "... give faithful witness in the world, that God's love may be known in all that [we] do."

Evangelism is public because it points to and participates in God's work in and for the sake of the world. Sometimes we separate evangelism and mission, making them seem like competitive priorities. Yet they are inseparably linked and must be consistently integrated. Inviting people into faith and sending people of faith in Jesus Christ into the world are two movements of the Holy Spirit's work.

Finally, our work in evangelism needs to reflect our commitment to being a more diverse church and to being in ministry among persons living in poverty. I trust this work will be rooted in God's grace, grounded in the sacraments, and Trinitarian in scope.

I recently came across a delightful brochure called "20 from 10: Twenty Insights from a Decade of Evangelism." It is a recent publication of a group of churches in England and includes insights that are instructive for this church as well. The insights include:

- Most people come to faith gradually 
- Personal relationships are basic in evangelism 
- Good evangelism is an invitation, not a confrontation 
- Evangelism is about sharing Jesus, not about promoting the church 
- A changing culture demands changing approaches 
- Evangelism among children and young people is a major challenge 
- Local initiatives are best 
- Christian witness in ordinary life is at the heart of effective evangelism 
- Evangelism is part of well-rounded mission 
- Evangelism needs evangelists, but we are all witnesses 
- Personal stories are a powerful tool

The brochure can be downloaded from: www.evangelism.uk.net/20from10/index.htm

May there be opportunities this Easter season for you to hear and ponder the Good News of Jesus Christ which we are called to proclaim to others. Thank you for the privilege of serving with you.

In God's grace, 
that through our telling 
Mark S. Hanson 
Presiding Bishop

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