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Involving Congregations in Advocacy Now (ICAN)
an ELCA guide to developing an advocacy ministry within your congregation
The How-tos of Advocacy
In this section:
How
to Write a Letter to the Editor
Other than the front page, the letters to the editor
section is the most read part of your local newspaper. On average,
80 percent publish most of the letters they receive. Members of
Congress pay close attention to letters, particularly if their names
are mentioned. When you write your letter keep in mind the following
suggestions:
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Keep your letter short. It is recommended the
length of your letter be about 250 words. Periodicals have a
limited space and often receive more letters than they can
possibly publish. If there is less editing for the editor it is
more likely your letter will appear.
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Get to the point. Letters should always state
the specific issue, and what action should be taken. Include the
name and/ or number of the bill you are commenting on. Mention
the name of your Senator/ Representative and what action you
would like them to take.
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Write in simple language. Many newspapers have
the motto “the readers of this newspaper move their lips as
they read”. They are looking for letters that are
understandable by a variety of educational levels. Writing an
intelligible letter need not be complicated. Do not be afraid to
address sophisticated subjects, just remember a “ball is a
ball as well as a sphere.”
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Be sure to be credible. If you use a statistic,
cite your source. Check the number of your bill through the
legislator’s office or call the Senate and House Bill Status
number (202)225-1772 to see if the number has changed.
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Be timely. Letters to the Editor need to be
written as soon as you are aware of an action. Periodicals that
are published daily, such as newspapers, treat news as “new”
for only a short time. Editorials will be printed if they are
current or if they reflect what will be happening in the near
future.
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Sign your letter. Newspapers will not publish
your letter without a signature, although you may request that
your name be kept anonymous. In considering this option remember
that letters that are anonymous are often not considered
credible. Include in your signature your residence and/ or
voting district as well.
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Send a copy of your letter to the ELCA
Washington Office.
We will use your letter as a resource to encourage others to
write and will also be able to note others who support the
position of the ELCA. Another twist on this method is
radio talk shows. Many of these call in programs have large
listening audiences. It is good to have others with you to offer
support and help should you get stuck on a question.
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